Back

Why Does Rent Often Cost More In Property Investment

Housing is more than just where we live. It shapes how we work, spend, and plan for the future. Yet whenever the word landlord comes up, people often feel frustration or even anger. News stories, political debates, and rising costs add to these feelings. 

At the same time, owning or renting a home has become one of the most important financial decisions many families face today. Property is no longer only about shelter. It is also about security, income, and long-term planning.

Vicki Wusche is a UK-based property investor, mentor, author, and host of A Wealthy Life Podcast. She began her property journey in 2008 and has built a strong portfolio at Vicki Wusche – Wealth Strategist.

She helps people understand money, use assets wisely, and create financial freedom through her work. As the founder of The Wealthy Retirement Plan, she teaches why property should be treated as an asset rather than just a home. 

Her books, including Property for the Next Generation, explain how leverage, cash flow, and clear strategy can change people’s thoughts about wealth.

She has guided many professionals and business owners to use property as a tool for early retirement, education funding, or greater independence from traditional jobs.

This article will explore why landlords often face criticism and why these views may not show the full picture.

We will examine how history, wages, and borrowing affect property values, why rent and mortgage costs differ, and why property investment remains one of the most reliable ways to build lasting financial security.

Why Do People Hold Negative Feelings Toward Landlords and Property Investment?

Many people hear the word landlord and instantly think of greed or unfairness. News stories, TV programs, and political debates often add to this image. Yet the truth is much more layered and goes back to our history with the land.

Why Do People Hold Negative Feelings Toward Landlords and Property Investment?

Image Credits: Photo by RDNE Stock project on Pexels

The Historical Role of Land Ownership

Since the earliest times, survival depended on food and shelter. That meant control of land. Over the centuries, landowners farmed crops, raised animals, and housed workers.

Lords married to grow their estates, while workers lived on the land in return for food and shelter. This structure shaped the landlord–tenant system we know today.

Who Are Landlords Today?

  • Private Landlords: These people buy houses, do not live in them, and rent them out for income.
  • Council Landlords: Local councils own many homes and rent them to residents, acting as landlords.
  • Corporate and Pension Fund Landlords: In recent years, pension funds and large companies have bought rental properties. They often care more about profit than property standards.

Do You Truly Own Your Home?

Owning a home does not always mean full control. If you pay a mortgage, your lender can still influence you through interest rates. Only those who own their homes outright escape this.

Still, council taxes apply, and in a wider sense, governments and monarchs can be seen as ultimate landlords.

Why the Negative Image Persists in Property Investment

Landlords receive criticism because they earn money from property ownership. Yet they are not at the top of the chain. They sit alongside homeowners in a system where control flows upward.

Property is simply an asset; owning it can provide long-term financial security. Instead of focusing only on negative feelings, it may help to see property as a tool for stability and growth.

 

Why Prices and Rents Differ in Property Investment

Property prices change a lot across the country. In the south and busy city centers, costs are higher because more people want to live close to work, transport, and shops.

This high demand raises prices. For example, a three-bedroom home in the south may cost around half a million pounds, while the same home in the north might be closer to £50,000.

Why Prices and Rents Differ in Property Investment

Image Credits: Photo by AI

The Role of Wages and Borrowing

Wages play a big part in setting property values. Lenders usually let buyers borrow up to five times their salary:

  • In the south, someone earning £100,000 can borrow £500,000.
  • In the north, a £10,000 salary means borrowing only £50,000.

This gap explains why house prices are higher in the south. Buyers there can borrow more, so sellers set higher prices. Landlords pay the same once these prices are in place when buying property in that area.

Why Rent Often Costs More Than Mortgages

Rent often feels higher than a mortgage, but it includes more. Landlords face higher borrowing costs when buying through a company, pay for every repair, such as roofs and boilers, and deal with extra taxes.

These costs are added to the rent. The benefit is clear for tenants: one monthly payment covers the home and any repairs, without sudden big bills.

Renting and Owning in Property Investment

Owning a home gives long-term control, but it is not always cheaper. Over 25 years, mortgage interest often means paying nearly double the original price. 

Renting may look costly each month, yet it brings peace of mind, as tenants avoid repair costs and ongoing risks.

Whether you rent or own, the key point stays the same. Property is an asset, and controlling assets creates long-term financial security.

 

Why Property Investment Is a Reliable Asset

Income usually comes from assets, but not every asset works similarly. Stocks, gold, or cryptocurrency can rise in value, yet they do not provide a steady monthly income. Property is different because it gives both long-term growth and regular rent.

Why Property Investment Is a Reliable Asset

Image Credits: Photo by Ivan Samkov on Pexels

The Power of Leverage

One big advantage of property is the ability to use loans. Banks are willing to lend against houses, which means you can do more with your money.

For example:

  • Buying one house with £100,000 gives only one rent.
  • Using that £100,000 with loans could secure several houses.
  • Each house brings in its own rent every month.

This way, the same money supports multiple income streams.

Long-Term vs. Short-Term Growth

Other investments rise and fall quickly. Stocks and crypto may jump in value, but can also drop just as fast. Unless you trade daily, this can be risky.

Property works more steadily. The house remains in place, and rent continues to come in. You do not need to sell the property to release money.

Why Property Investment Builds Security

Property creates financial safety because it combines income with growth:

  • The property itself keeps its long-term value.
  • Rental income arrives monthly, giving a steady flow of cash.
  • The value of the property often increases with time.
  • Income continues without touching the original asset.

This mix of stability and income makes property one of the most secure options.

Policy and Tax Concerns

Government rules can affect property owners. Inheritance taxes, for example, already impact how land passes to the next generation. Similar taxes could affect landlords and homeowners if property values rise.

That said, the lesson is clear. Property provides monthly income and future growth. Owning and controlling assets like housing is one of the surest ways to build lasting wealth.

 

How Do Taxes and Strategy Affect Property Investment?

Property is a strong asset, but taxes and poor planning can reduce the rewards. Capital gains tax already applies to shares, gold, and property. It is 18% for basic taxpayers and 28% for higher earners. 

However, future changes could raise these rates to match income tax, which means some could pay up to 40%. That would take a large share of any profit.

 

How Do Taxes and Strategy Affect Property Investment?

Image Credits: Photo by AI

Thinking Beyond Emotion

It helps to look at property as a business decision, not an emotional one. You do not have to live where you buy. A house in one part of the country could bring in rent that funds your life in another. Returns are higher when house prices are lower, but rents are strong. 

Choosing locations with good returns matters more than buying in expensive areas. Using a limited company can also protect profits from heavy taxes.

Common Myths in Property Investment

Some common beliefs can lead to poor choices:

  1. Buying too early: Owning a home without checking returns can trap your money.
  2. University homes for children: Three years is too short to cover buying and selling costs.
  3. Tying children to one area: Careers may take them across the country or even abroad.
  4. Scattered portfolios: Buying in random places creates higher costs and makes properties hard to manage.

Planning for the Future

Work and housing needs are changing. Remote jobs and new technology will shift where people live and work. Tying yourself or your children to one location may not fit future lifestyles.

Property works best when treated as an asset, not a personal trophy. You do not need to live where you own, and you do not need to own where you live. The goal is simple: buy smart, let your money work, and build lasting security.

 

Conclusion

Property investment is often seen with mixed feelings, but at its core, it is straightforward. Property gives you two important things: steady monthly income and long-term growth.

Few other assets can offer both at the same time. Rent provides regular cash flow, while the property often grows in value over the years.

Moreover, property allows you to use leverage. With loans, the same amount of money can secure several homes instead of one. Each home can then provide its own rental income, creating more stability for the future.

However, building wealth through property is not about rushing or following old myths. It is about making clear choices that focus on returns, not emotions.

Buying in areas with strong rental demand, avoiding short-term purchases, and using the right structures can protect profits. Poor planning, scattered properties, or buying for the wrong reasons can lead to losses and frustration.

Property works best when treated as an asset, not just a home. You do not need to live where you buy, and you do not need to own where you live.

The goal is to let your money work in the smartest way possible. With careful choices, property investment can provide lasting security, support your life goals, and create value for the next generation.

 

FAQs

Is property investment suitable for beginners?

Yes, but beginners should start small. Learning how borrowing, rent, and costs work helps reduce risks.

How much money do I need to start property investment?

You usually need a deposit of 20 to 25 percent of the property’s price, plus legal and setup costs.

Does property investment work during economic downturns?

Property may slow in value, but people still need homes. Rental demand often stays steady even in downturns.

Can property investment provide income after retirement?

Yes. After you stop working, rental income can supplement pensions and create a regular cash flow.

What risks should I consider in property investment?

Risks include interest rate rises, vacant homes, unexpected repairs, and changes in government tax rules.