I know I have written about toilets before and women’s toilets at that – but bear with me the metaphor here is crucial!
I was at a recent event and needed to use the facilities. I entered the ladies loo and went to a cubicle. As I opened the door I almost flinched as I thought the door was going to hit the bowl it was so close. I literally had to walk sideways, bend forward to arch my back round the toilet roll dispenser on the wall. Then from the side of the toilet behind the loo roll holder I could reach and close the door.
Really no exaggeration.
As I washed my hands I became … hmmm! Cross … would be a fair description. What is it with toilet designers that they make ladies loos so small?
“I bet a man designed this!”
I decided to walk in the men’s loos and check out the distance between the door and their toilet basin and if they had more space I was actually going to write and complain! Luckily for me and the Institute of Education the men’s toilets were identical.
So where is the metaphor?
Is the service you are offering (or product) actually meeting the needs of your clients? Is it easy to use, convenient, the right size?
For example in the property world there is debate about whether a HMO needs a communal room, and that “ALL” the profit is in six bed, or more, HMOs – is that what the client wants?
In business, have you created the latest product with some online component that will exclude potential clients that do not know how to access the sales process or the product itself.
We assume too much about our clients, whether they shop online, off the high street, or through referrals. How they want to access our service offering, or even pay for it.
Are you making it hard for a client to buy …. Is your offer too small, too large, to rigid, or too inaccessible?