My hair is curly and I am very grateful for that, over the years it has saved me thousands of pounds in either straighteners or perms depending on current fashion. But it has also become complacent and boring as I always went to the same hairdresser for the same cut and highlights.
Time for a change? Taking the advice of a friend I visited her hairdresser – a lovely lady who was working from home as she was in the last few months of her pregnancy.
I was nervous yet open to new ideas. I have a habit of visiting professionals and then questioning everything they suggest until I understand “why”, “how” and “what if” (part of the side effect of being a “recovering” control freak!). After a good amount of discussion I let her shape my hair and colour it using a “gloss”. All that was going fine until we came to the end and Kara suggested that she “blow dry” my hair – that’s like straightening it.
I was nervous but had nothing to do except head home after the hair appointment – so if I really hated it I could always wash it out … go on then … let’s take a leap!
I looked like a completely different person, unrecognisable. Bob was totally “gob-smacked and speechless” (and not out of normal male fear when faced with female fashion or appearance changes).
As I looked in the mirror – it made me wonder how important branding is.
At networking meetings people often approach me and say “I recognised the hair…” With so much of our identity through online networking reliant on very small photographic images or brands is it important to be easily recognisable?
If you are a distinctive looking person – do you find people can approach you more easily – start conversations more easily because they feel they know you. Or does it not matter what you look like?
I guess this question is different for men as hair plays a small part – the image seems to come from a style of dressing rather than hair – although the addition or loss of beards, moustaches and goatees (particularly during Movember) is always intriguing. There is definitely a lot more scope as a woman to change appearance – but is it a good idea to do that?
What are your thoughts is maintaining hair styles and appearance important – personal branding – do we need to be recognisable?